A note on technology:

It seems obvious but it’s only as good as the operator. It’s also worth noting that the word Technology has interesting and relevant roots: early 17th century: from Greek tekhnologia ‘systematic treatment’, from tekhnē ‘art, craft’ + -logia. Systematic, Art, Craft. All attributes of an effective designer. However, as more things move towards ‘digital’ the more appealing tactility becomes. We need real things as much as we need to be connected online.

I don’t see a distinction creatively but there is a danger of ‘thinness’ solely working in pixels and online. It needs the flesh of real molecules, the smell of paint, the roughness of imperfection for us to truly appreciate it, I think. Who was who said:

“Something you can hold in your hand, is something you can appreciate with your mind”

Oh. I think that was me.

Hardware

• Mac OS X Hardware
• Nikon D70 DSLR
• HP z3100PS – Wide format archive quality printer
• Microtek – Artix 1800f flatbed (A4) scanner
• Phone
• Pencils
• Scalpel
• Paper

Software

• Brain
• Electricity
• Adobe Creative Suite: InDesign, Illustrator, Photoshop
• Microsoft Office
• Acrobat & Distiller
• Boxshot 4
• Graphic Convertor
• Camtasia
• iBooks Author
• iMovie
• iDVD
• Skype
• Hype
• Twixl Publisher