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Softbacks™

Softbacks™

Softbacks™ Branding and Logotype Trademark creation (Softback) and branding design for a new range of beanbag seats. Designed around the theme of books each Softback had a fabric tag which imitated the classic bookmark. This particular design was used to prototype...
Transport for London

Transport for London

Interchange Logotype Logotype development for a range of Tfl products Interchange is a trademarked brand-name co-development by Tony Davis and David Ellis (Transport for London – Tfl). Tony Davis created the logotype and styling options. It was developed to...
U-Bend

U-Bend

u-Bend™ Product logotype Logotype created for POS and display materials at 100% Design 2008. u-Bend was a playful new lighting concept based on PVC plumbing sections. This was a sister product for the Milli™ logotype. All3D VisualsAppBookBrandingCatalogueCorporate...
Milli

Milli

Milli™ New lighting design - Logotype Logotype created for POS and display materials launched at 100% Design 2008. Milli was a playful new lighting concept based on aluminium air conditioning ducting. It could be bent to any shape and tied in knots. The logo reflects...
Open Secret

Open Secret

Open Secret Ltd IP Company Logotype developed for Intellectual Property company. The logotype was developed around the two initials O and S. The logo playfully explored rotating the logo to express these concepts: Online (mouse), Idea Creation (bomb), Early Growth...