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Softbacks™

Branding and Logotype

Unst Island - Before retouching

Trademark creation (Softback) and branding design for a new range of beanbag seats. Designed around the theme of books each Softback had a fabric tag which imitated the classic bookmark. This particular design was used to prototype beanbags based on Roald Dahl’s children’s books. It incorporates a unique typeface based on Quentin Blake’s handwriting.